CRAFT INDUSTRY

The Upscaling Creative Manufacturing initiative is a collaborative effort to elevate Western North Carolina’s craft industries by addressing challenges and capitalizing on the region’s rich craft heritage. Spearheaded by the Land of Sky Regional Council, Craft Your Commerce at Mountain BizWorks, Center for Craft, ArtsAVL, and other partners, the project builds on a legacy of craftsmanship rooted in Appalachian traditions. The initiative began with a planning phase from 2021 to 2023, which produced the Creative Manufacturing Sector Development Plan, identifying key assets like community support, creative culture, and the region’s craft reputation, alongside challenges such as high operating costs and limited infrastructure.

Phase 2 of the initiative, launched in 2024, focuses on implementing recommendations to strengthen the craft ecosystem. This includes expanding entrepreneurial training, facilitating growth funding, increasing market access, and fostering shared spaces and equipment. Additionally, efforts are underway to grow a creative manufacturing business network and build a nationally recognized brand for WNC craft products. Through continued research, advocacy, networking, and marketing initiatives, the project seeks to create a sustainable, scalable framework for craft artisans while transforming raw and reclaimed materials into finished goods that showcase utility, durability, and distinctive design.