MUSIC INDUSTRY

Asheville’s music industry is a dynamic and growing force, playing a vital role in the city’s economy and cultural identity. A 2016 study conducted by the Asheville Area Chamber of Commerce – Economic Development Coalition and the Nashville Area Chamber of Commerce Research Center revealed that Asheville’s music industry grew by an impressive 52% between 2010 and 2016. This rate of growth outpaced that of Nashville, one of the nation’s most iconic music hubs. Additionally, the study highlighted that Asheville’s music sector is twice as specialized as the national average, underscoring the city’s unique position as a center for musical creativity and innovation.

This rapid growth reflects Asheville’s diverse and thriving music scene, which spans genres from bluegrass and folk to electronic and experimental. Local artists, independent venues, and annual festivals such as the Asheville Music Festival contribute to the city’s reputation as a music destination. The industry not only enriches the cultural fabric of Asheville but also drives economic activity by supporting jobs, attracting tourists, and fostering collaborations with regional and national music networks. As the city continues to nurture its vibrant music ecosystem, Asheville remains a beacon for musicians, fans, and creative entrepreneurs alike. In 2025, ArtsAVL, in partnership with the North Carolina Music Office and Sound Diplomacy, will conduct an updated music industry study to promote and support the creation of environments where music is celebrated and sustainable measures are taken to support the continued growth of dynamic music ecosystems.