Arts AVL Debuts New Fall Video Celebrating Local Arts Communities

ArtsAVL’s Redefine the Weekend campaign celebrates four vibrant arts communities across the region.

ArtsAVL’s Redefine the Weekend campaign, launched in April, connects visitors and locals to Buncombe County’s vibrant arts scene across four regions: downtown Asheville, the River Arts District (RAD), Weaverville, and Black Mountain. This fall, the campaign is unveiling a new full-length video that captures the creativity, charm, and character of all four arts communities.

Produced in partnership with West Ashe Creative and featuring local professional actors, the video follows a day-long exploration through each area—showcasing the shops, galleries, studios, creative classes, and cultural landmarks that make these Buncombe County communities so distinctive.

This full-length video will be edited into shorter clips spotlighting each individual region. These videos will be featured on ArtsAVL’s website, social media, and other digital platforms as part of the broader Redefine the Weekend campaign, which also includes digital, print, and billboard advertising and editorial storytelling.

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